Enterprise Social Is Not Facebook

The Facebook-like approach that represents the foundation of Enterprise Social today is seriously struggling. And Chatter, while useful for sharing updates about what employees are doing or thinking – and to a somewhat lesser extent, sharing documents – have simply not taken off. Why?

The reasons are unclear, but analysts and industry experts alike, along with those of us here at gen-E, have seen this phenomenon take shape. Our team has experimented with it first-hand over the past 18-24 months, and what we strongly believe is that organizations can exploit network effects via Social within a business context only insofar as that network helps employees do their jobs better.  And that is where automation comes in.  Added to the equation, automation makes Enterprise Social useful, which brings us to our unique value proposition at gen-E.

The mission of ‘Social’ technology within our Resolve Social ITPA platform is to

• Increase the dissemination and use of institutional knowledge and automation tools to make our customers’ business more efficient.
• Provide users a forum to collaborate, share experiences and contribute innovative ideas in way that benefits the user and their employer.
• Harness weak ties across organizational boundaries to strengthen operational excellence and thereby increase the pace of innovation and learning within the enterprise.

Resolve was built from the ground up to encourage sharing, and in fact, includes Social embedded at the platform layer to maximize collaboration across your network. How does it work? To give you a brief example, exceptions within the automation process in Resolve initiate social collaboration, meaning support staff are alerted when exceptions occur, and they’re able to instantly interact with live running processes – to offer their insight, to learn, adapt and quickly take action. All the while, the organization’s process knowledge is improved and updated in real-time, so that the wisdom gained at that particular point in time is available for ongoing use. Now that is how Social makes sense in the enterprise.

Want to learn more? Take a look at these Resolve videos for starters: http://www.gen-e.com/onecolumnList/Video. And feel free to contact our team of experts with any questions you may have. We look forward to hearing from you.