Adding a Culture of Automation into NOC, Customer Care Initiatives: One CSP’s Game-Changing Approach

In this final post in our three-part series on what it takes to out-innovate your competition, we discuss the impact of building a culture of automation within network operations center (NOC) and customer care initiatives. Automation combined with successful knowledge sharing makes it possible for organizations to achieve the ultimate goal: an elastic process model that scales efficiently with the business. 

So, you’re making progress – based on our previous posts, you’ve embraced the idea of building a culture of knowledge sharing into your NOC and now you’re ready to take that concept to the next level. And what is that next level? Our expert advice is to systematically design a method for integrating automation into the underlying services including diagnostics, triage and repair. 

To make this happen, a proven approach is to first build a library of diagnostic tests that gather diagnostic information for each element of the network infrastructure (network equipment, servers, applications, etc.).  Automation models can then be designed to process each event and/or ticket and then apply the appropriate diagnostic, triage and repair procedures.  In short order, you have added an entirely new level of efficiency to the NOC.

Applying this same approach to the underlying processes of customer care can also make an impact on efficiency. As an example, consider the advancements that a communications service provider (CSP) with operations across three states recently achieved with its innovative automation-based approach to customer care.  In early 2010, the company deployed an IT process automation (ITPA) solution that allows its NOC and engineering teams to quickly and easily build automation schemes that expedite a wide range of repetitive or complex activities, including those that impact customer service. Customer service representatives (CSR) can make use of these automations to instantly identify resolutions for customer issues.  When a CSR makes a request, the system immediately pulls information from a variety of pre-defined sources and provides the CSR with a high-level analysis of that information with warnings and corrective actions that can be put to work in seconds. 

The system also streamlines troubleshooting for hundreds of front-line CSRs staffing the CSP’s U.S. call centers. When an event occurs, the NOC can instantly issue an alert to an entire team of internal managers, field technicians and even outside vendors to inform them of the issue and help them prepare to take action.  Diagnostics and fix-actions are embedded into event and incident remediation workflows, setting the stage for dramatic business process improvements and entirely automated approaches to solving critical customer issues.

Knowledge for the Taking

For all of these actions, results are archived in a centralized Wiki-based collaboration platform that the CSP maintains, allowing CSRs to easily go back and review outcomes for future reference, and modify results as new resolutions emerge.  By storing these outcomes over time, the solution has grown organically to provide a vast knowledge base through which CSRs can quickly search and find effective results-based documentation on an ongoing basis.

Through improved collaboration, a new culture of knowledge has been instilled within this CSP organization. Valuable knowledge – knowledge that previously may have been scattered across various technology departments, or shared exclusively among high-level operations staff and subject matter experts – is now readily available and easily accessible for those handling the CSP’s most pressing day-to-day demands. In addition, the company’s library of automations now contains thousands of action tasks. That number will continue to grow because the CSP is constantly identifying trends coming into the NOC that make sense for automation.

With the ITPA solution in place, the CSP is able to significantly reduce IT and customer service response times. CSRs are now empowered to solve issues quickly and efficiently, and with less escalation. In addition, the CSP has realized a cost-effective way to transform OSS/BSS practices, while also enhancing internal communication; improving CSR workflow and problem solving; and achieving a time savings of thousands of hours each year to drive dramatic improvements in customer service.  

Innovation Drives Bottom Line Success

The challenges facing CSPs today are multi-faceted, and include the need to deliver and monetize new services, contend with eroding margins on existing services, and deal with the staggering increases in data traffic driven by new media consumption behavior.  Only those CSPs that embrace the new technology currency of the day – automation and collaboration – will be able to adjust accordingly, and at a sufficient pace. 

By creating dynamic, human-centric communities powered by automation and focused on operational excellence, everyone – from CSRs to engineers, operations personnel and subject matter experts – is united and in position to directly make vital process improvements.  In sharing their collective expertise and experiences, and striving to maximize the value they bring to an organization, these individuals can evolve their organizations in a way that has not been accomplished before. In turn, those with less expertise benefit from the unique knowledge of these experts.

At the same time, a system evolves in which those with the highest levels of expertise can focus more of their energies on adapting processes and tools to meet the ongoing demands of the market – and outpacing the ever-changing operational gauntlet that continues to confront today’s complex CSP landscape.

And that’s exactly what our Resolve social ITPA software is designed to do. Resolve empowers businesses to break down traditional organizational and process constraints with an innovative approach to automation.  Powered by actionable and dynamic social media-based knowledge sharing capabilities, Resolve has been proven to help our customers realize as much as a 200 percent cost savings within months of deployment.

Want to find out more? Visit our website at www.socialitpa.com or click on this link for full details on our new Resolve Event Management Automation solution: http://www.resolve-systems.com/files/pdf/EMA_Datasheet_New.pdf